Advanced Advertising & PR

The Graduate School of Advanced Advertising & Public Relations was established in March 2024 as a professional graduate school in the field of advertising and public relations, building upon the longstanding academic tradition of the Department of Advertising and Public Relations at Chung-Ang University.

Founded in 1974 as the first department of its kind in Korea, the Department of Advertising and Public Relations at Chung-Ang University has played a pioneering role in the development of the advertising and PR discipline. Inheriting this legacy, the Graduate School of Advanced Advertising & Public Relations offers theory- and practice-oriented curricula tailored for professionals in the advertising and public relations fields, reflecting the rapidly evolving digital media environment.

The program is supported by a distinguished faculty composed of leading scholars and practitioners in both theory and practice, ensuring a rigorous and well-rounded educational experience. The Graduate School aims to cultivate communication professionals capable of understanding and strategically managing communication among consumers, publics, corporations, and organizations in the digital environment, which lies at the core of the Fourth Industrial Revolution.