Advertising & Public Relations
Curriculum
The list of subjects by grade
| Year | Spring Semester | Fall Semester |
|---|---|---|
| 1st Year |
[공통] CAU SEMINAR(1) [전기] Introduction to Advertising(광고의이해) [전기] Introduction to Public Relations(PR의이해) |
[공통] CAU SEMINAR(2) [전기] Persuasive Communication(설득커뮤니케이션) |
| 2nd Year |
[전필] Corporate Public Relations(기업 PR) [전공] Advertising and Consumer Behavior(광고와소비자행동) [전공] Advertising and Marketing(광고와마케팅) [전공] Advertising Planning(광고기획) [전공] Advertising Creativity Thinking(광고크리에이티브전략) [전공] Public Speaking and Presentation(퍼블릭스피치와프리젠테이션) |
[전필] Advertising and Public Relations Research (광고 PR 연구방법) [전공] Strategic Communication in the Digital Era (디지털시대의 전략커뮤니케이션) [전공] Channel Planning (채널플래닝) [전공] Public Relations Communication Techniques (PR 커뮤니케이션기법) [전공] Public Relations Writing and Storytelling (PR 라이팅과 스토리텔링) |
| 3rd Year |
[전필] Integrated Marketing Communication (통합적마케팅커뮤니케이션) [전공] Social Media PR Strategy: Theory and Practice (소셜미디어 PR 전략: 이론과 실무) [전공] Public Relations Case Studies (PR 케이스스터디) [전공] Corporate Environment and Trends (기업 환경과 트렌드) [전공] Copywriting (카피라이팅) [전공] Advertising and Society (광고와 사회) [전공] Digital Analytics (디지털애널리틱스) |
[전필] Brand Communication Campaign (브랜드커뮤니케이션캠페인) [전공] Creative Directing (크리에이티브디렉터론) [전공] Digital Content Planning (디지털 콘텐츠 기획) [전공] Visual Communication (비주얼커뮤니케이션) [전공] Crisis Communication (위기커뮤니케이션) [전공] Digital Consumers and Advertising (디지털소비자와 광고) [전공] Measuring Advertising Effectiveness (광고효과측정론) [전공] Public Relations Planning (Capstone Design) (홍보기획(캡스톤디자인)) [전공] Data Driven Advertising Strategies (데이터기반광고전략) |
| 4rd Year |
[전공] Advertising Creativity with New Technology (광고크리에이티브와 뉴테크놀로지) [전공] Data-Informed Decision Making and Strategic Communication (데이터기반 의사결정과 전략커뮤니케이션) [전공] Customer Experience Marketing Planning (소비자체험마케팅플래닝) [전공] Advertising and Public Relations Special Lecture (1) (광고 PR 특강(1)) [전공] Public Relations Management (PR 매니지먼트) |
[전공] Advertising and Brand Management (광고브랜드관리) [전공] PR (Government and Nonprofit Public) (정부 및 비영리 PR) [전공] Advertising and Public Relations Special Lecture (2) (광고 PR 특강(2)) [전공] Global Strategic Communication (글로벌전략커뮤니케이션) |
※ Completion of 4 mauor-required subjects
※ Students must complete three based subjects
The details above may differ depending on your student ID number (admission year) and the specific curriculum.