Curriculum
Master's Program
1. Degree Requirements: Students must complete a total of 30 credits from 10 courses, in addition to 2 credits of Major Research, to fulfill the graduation requirements.
2. Curriculum Structure: Students are required to complete one common required course and one required course within their selected specialization.
3. Course Enrollment Regulations - During the period of enrollment, students may not take more than three courses taught by the same instructor.
| Course Type | Advertising | Public Relations |
|---|---|---|
| Prerequisite Courses (Required: 5 courses) |
Required : Introduction to Advertising(광고학개론 → 광고의 이해) Elective : Introduction to Public Relations(홍보학개론 → PR의 이해), Advertising Planning(광고기획), Channel Planning(채널플래닝), Persuasive Communication(설득커뮤니케이션), Brand Communication(브랜드커뮤니케이션캠페인), Advertising and Brand Management(광고와브랜드관리) |
Required : Introduction to Public Relations(홍보학개론 → PR의 이해) Elective : Introduction to Advertising(광고학개론 → 광고의 이해), Public Relations Planning(홍보기획), Corporate Public Relations(기업홍보론 → 기업PR), Crisis Management(위기관리론 → 위기커뮤니케이션), Management Public Relations(홍보관리론 → PR매니지먼트), Government and Nonprofit Public Relations(정부및비영리PR) |
| Advertising and Marketing(광고와마케팅), Integrated Marketing Communication(통합적마케팅커뮤니케이션) | ||
| Required Common Courses (Required: at least one course) |
Introduction to Graduate Studies(광고홍보학입문)*, Advertising/Public Relations Research Methods(광고홍보연구방법론), Advertising/Public Relations Statistics(광고홍보조사분석) | |
| Required Major Courses (Required: at least one course) |
Advertising and Marketing(광고와마케팅), Consumer Behavior(소비자행동) | Public Relations Theory(PR이론), Public Relations Management(PR관리론), Public P.R(공공PR론) |
| Elective Courses | Advertising/Public Relations Qualitative Research(광고홍보질적연구방법), Integrated Marketing Communication(통합적마케팅커뮤니케이션), Multivariate Effect Analysis of Advertising and Public Relations(광고홍보다변량효과분석), Advertising and Public Relations Theory SeminarⅠ(광고홍보이론세미나Ⅰ), Advertising and Public Relations Theory SeminarⅡ(광고홍보이론세미나Ⅱ) | |
| Digital Advertising(디지털광고), Persuasive Communication Theory(설득커뮤니케이션론), Advertising Effect Theory(광고효과론), Channel Planning(채널플래닝), Advertising and Society(광고와사회), Brand Asset Management(브랜드자산관리론), Advertising Theory(광고이론), Sales Promotion Theory(판매촉진론), Advertising Psychology(광고심리학), Public Relations Management(PR관리론), Public Relations Theory(PR이론), Issues and Crisis Management(이슈 및 위기관리론), Organizational Communication(조직커뮤니케이션), Special Topics in Advertising and Public RelationsⅠ(광고홍보특강Ⅰ), Special Topics in Advertising and Public RelationsⅡ(광고홍보특강Ⅱ), International Public Relations(국제홍보론), Public P.R(공공PR론), Advertising and Marketing(광고와마케팅), Health Communication(헬스커뮤니케이션), New Media Advertising(뉴미디어광고) | ||
* 'Introduction to Advertising and Public Relations' is a required course for firstand second-semester students in the Master's and Doctoral Programs in Advertising and Public Relations. However, given the nature of the course, it is not included in the Major Qualification Examination.