Global Advertising & Public Relations Major
Curriculum
The list of subjects by grade
| Year | Spring Semester | Fall Semester | |
|---|---|---|---|
| Foundation Courses | 1st Year |
CAU SEMINAR Principles of AD and PR The Korean Market and Consumer Behavior |
Basics of Public Relations Basics of Advertising Understanding Persuasive Communication |
| Major | 2rd Year |
Global Marketing & Advertising Advertising Creativity 1 Public Speaking Foundations for Global Advertising & PR |
Understanding Advertising Media Advertising Creativity 2 Advanced Public Speaking for Global Advertising & PR |
| 3rd Year |
Strategic IMC, Culture and Advertising Global PR Case Studies Understanding Digital Data Global Markets and Consumers Advertising Artwork Practicum |
Global Brand Communication Analysis Advertising Strategy and Data Analysis Advertising Effectiveness Analysis Global Crisis Management Understanding Digital Consumers PR Strategies for Foreign Governments and Nonprofits |
|
| 4rd Year |
Global Branding Strategy Advertising &PR Trends (1) Global PR Management Copywriting Practicum |
Culture and Media Advertising &PR Trends (2), Multicultural Marketing Communication Global Advertising Case Analysis |
* Course offerings are subject to change depending on the department curriculum