Global Advertising & Public Relations Major

Global Advertising & Public Relations major was newly established for international students who are interested in the fields of advertising and public relations. The program aims to cultivate professionals capable of leading global communication in advertising and public relations. In particular, the program places strong emphasis on developing the ability to understand and effectively engage with diverse cultures in the global era.

The major provides an academic foundation that enables global students not only to gain an in-depth understanding of Korean culture and the Korean communication environment, but also to share and exchange their own cultures and philosophies. Through this process, students are encouraged to grow into competent global professionals.

A variety of educational approaches and institutional support systems are employed to deliver both theoretical knowledge and practical insights in the fields of advertising and public relations. In addition, the program is committed to fostering excellence in teaching and actively supporting the scholarly and research activities of its distinguished faculty members.