Curriculum
Doctoral Program
1. Degree Requirements: Doctoral students must complete a total of 30 credits (with master's and doctoral credits counted separately), in addition to 4 credits of Major Research, in order to fulfill the graduation requirements.
2. Curriculum Structure: Students are required to complete one common required course and one specialization-specific required course.
3. Course Enrollment Regulations: During the period of enrollment, students may not take more than three courses taught by the same instructor.
| Course Type | Advertising | Public Relations |
|---|---|---|
| Prerequisite Courses (Required: 3 courses) |
Persuasive Communication Theory(설득커뮤니케이션), Public Relations Management(PR관리론), Advertising Media(광고매체론), Advertising Effect Theory(광고효과론), New Media Advertising(뉴미디어광고) | |
| Required Common Courses (Required: at least one course) |
Introduction to Graduate Studies(광고홍보학입문)*, Advertising/Public Relations Research Methods(광고홍보연구방법론), Advertising/Public Relations Statistics(광고홍보조사분석) | |
| Required Major Courses (Required: at least one course) |
Advertising and Marketing(광고와마케팅), Consumer Behavior(소비자행동) | Public Relations Theory(PR이론), Public Relations Management(PR관리론), Public P.R(공공PR론) |
| Elective Courses | Advertising/Public Relations Qualitative Research(광고홍보질적연구방법), Integrated Marketing Communication(통합적마케팅커뮤니케이션), Multivariate Effect Analysis of Advertising and Public Relations(광고홍보다변량효과분석), Advertising and Public Relations Theory SeminarⅠ(광고홍보이론세미나Ⅰ), Advertising and Public Relations Theory SeminarⅡ(광고홍보이론세미나Ⅱ) | |
| Digital Advertising(디지털광고), Persuasive Communication Theory(설득커뮤니케이션론), Advertising Effect Theory(광고효과론), Channel Planning(채널플래닝), Advertising and Society(광고와사회), Brand Asset Management(브랜드자산관리론), Advanced Advertising Media Theory(고급광고매체론), Issues and Crisis Management(이슈 및 위기관리론), Organizational Communication(조직커뮤니케이션), Special Topics in Advertising and Public RelationsⅠ(광고홍보특강Ⅰ), Special Topics in Advertising and Public RelationsⅡ(광고홍보특강Ⅱ), Advanced Public Relations Theory(고급홍보이론), Public P.R(공공PR론), Health Communication(헬스커뮤니케이션) | ||
* 'Introduction to Advertising and Public Relations' is a required course for firstand second-semester students in the Master's and Doctoral Programs in Advertising and Public Relations. However, given the nature of the course, it is not included in the Major Qualification Examination.