Emeritus Professors

Education:
Ph.D. in Journalism and Communication, Hanyang University, Korea (Feb 1991)
M.A. in Business Administration, Chung-Ang University, Korea (Feb 1985)
B.A. in Advertising and Public Relations, College of Political Science and Economics, Chung-Ang University, Korea (Feb 1982)

Academic Appointments:
Lecturer, Department of Journalism and Communication, Chung-Ang University (Sep 1985 – Feb 1991)
Lecturer, Department of Journalism and Communication, Hanyang University (Jun 1986 – Aug 1992)
Professor, Department of Advertising and Public Relations, Chung-Ang University (Sep 1992 – Present)
Director/Chair Positions at Graduate School of Journalism and Communication, Chung-Ang University (1996–2011, multiple appointments including Dean and Program Chair for Video Media, Advertising, and PR)
Director, Public Relations Office, Chung-Ang University (2001–2005)

Professional Experience:
Director, UNEP Korea Committee (Dec 1996 – Present)
Council Member, UCIP/World (International Catholic Press Association) (Sep 1998 – Aug 2002)
Vice President, EACPA (East Asian Catholic Press Association) (Sep 1998 – Aug 2002)
Standing Committee Member, Catholic Bishops’ Mass Media Committee (Jan 2000 – Present)
Chair, Don Bosco Youth Broadcasting Station (DYBS) (Feb 2001 – Present)
Advisory Committee Member, Jeju Free International City Development Center (Aug 2002 – Present)
Outside Director, SBSi (Mar 2003 – Feb 2006)
Chair, International Youth Support Association (Feb 2004 – Present)
Director, Hanmaeum Hanmom Foundation (Dec 2009 – Present)
Advisory Member, Defense Media Agency (Aug 2010 – Present)

Academic and Professional Affiliations:
Advisor, Korea PR Association (Mar 2001 – Present)
Board Member, Korean Society for Advertising and Public Relations (Nov 2003 – Present)
President, Korean PR Society (Nov 2008 – Nov 2009)
Past Executive Director, Korean Society for Journalism &Communication Studies; Korean PR Society; Korean Broadcasting Society
President, Korean Society for Advertising and Public Relations (2001–2003)

Publications:
1986/9/25 현대사회와 광고(공편저)/나남
1993/03 광고조사론(공역)/나남
1999/09 글로벌시대의 광고와 사회(공저)/한울아카데미
2000/02 인터넷광고론(역)/미디어 새벽
2001/03 PR캠페인(공저)/한울아카데미
2001/09 인터넷과 광고(공저)/한울아카데미
2002/09 글로벌 마케팅 커뮤니케이션(공저)/커뮤니케이션북스
2002/09 글로벌시대의 광고와 사회:개정판(共著) 한울아카데미
2003/03 인터넷 광고의 이해](共譯) 커뮤니케이션북스
2003/10 광고연구방법론(共著) 커뮤니케이션북스
2003/12 혼자서도 할 수 있는 비영리조직PR(共譯) 커뮤니케이션북스
2005/09 위기관리PR커뮤니케이션(共譯) 커뮤니케이션북스
2009/12 위기커뮤니케이션: 위기는 어떻게 기회가 되었나?(共譯) 커뮤니케이션북스
2010/12 한국PR의 역사(3인공저) 커뮤니케이션북스
2011/02 PR입문(共著) 커뮤니케이션북스