Emeritus Professors

Education:
Ph.D. in Advertising, Graduate School, Hanyang University, Korea (February 1989)
M.A. in Journalism, Graduate School, Chung-Ang University, Korea (August 1967)
B.A. in Journalism, College of Political Science and Economics, Chung-Ang University, Korea (August 1967)

Academic Appointments
Lecturer, Department of Journalism and Broadcasting, College of Political Science and Economics, Chung-Ang University (March 1968 – February 1978)
Assistant Professor, Department of Advertising and Public Relations, College of Political Science and Economics, Chung-Ang University (March 1978 – February 1983)
Associate Professor, Chung-Ang University (March 1983 – February 1988)
Professor, Chung-Ang University (March 1988 – Present)
Dean, Graduate School of Journalism and Communication, Chung-Ang University (March 1990 – February 1992)
Dean of Student Affairs, Chung-Ang University (September 1994 – March 1997)
Director, Advertising and Public Relations Research Institute, Chung-Ang University (March 1998 – February 2000)
Chair, Department of Advertising and Public Relations, Chung-Ang University (March 2002 – August 2003)
Lecturer (Former), Hanyang University, Korea University, Kyung Hee University, Seoul National University, Sookmyung Women’s University, and Yonsei University

Professional Experience
Program Evaluation Committee Member (Contract), Planning Division, KBS
Chair and Review Committee Member, Broadcast Advertising Review Board, Korea Broadcasting Commission
Research Committee Member, Broadcasting Policy Research Committee, Korea Broadcasting Commission
Vice Chair and Vice President (Former), Korea Advertising Review Board
Vice Chair (Former), Advertising Review Standards Committee
Chair (Current), Public Service Advertising Council, Korea Broadcast Advertising Corporation (KOBACO)
Advisory Board Member (Former), CJ CheilJedang and Chamhon Cosmetics
Advisory Professor (Former), KOBACO and Cheil Worldwide
Advisory Professor (Current), LG Ad, Keumgang Advertising, and Welcome Advertising

Academic and Professional Affiliations
Korean Society for Journalism &Communication Studies (Former Chair, Advertising Research Division)
Korean Advertising Society (Former President)
Korean Society for Public Relations
Korean Marketing Association
Korean Consumer Studies Association
Korean Society for Consumer Culture Studies
Korean Psychological Association
Korean Association of Marketing Management
Society for Consumer Advertising Psychology
Society for Social and Personality Psychology
Association for Education in Journalism and Mass Communication (AEJMC)
International Advertising Association (IAA), Korea Chapter (Former Director for Education and Research)
American Academy of Advertising (AAA)

Honors and Awards
Academic Achievement Award, Maeil Business Newspaper Advertising Awards

Publications
Translated Works
- 도대체 광고란 무엇일까(대학문화사: 1982, 공역)
- 이른바 뉴마케팅의 시대(대학문화사: 1983, 공역)
- 제품과 시장과 광고(대학문화사: 1983, 공역)
- 광고조사론(나남출판: 1992, 공역)
- 광고와 사회(나남출판: 1994)
- 여자를 알면 마케팅이 쉽다(크리: 1997)
- 광고전략에센스(한국광고연구원: 1997)
- 소비자행동론(영풍문고: 1998, 공역)
- 커뮤니케이션과 설득(범우사: 1999)
- 현대광고홍보론(한국맥그로힐: 2001, 공역)
- 부유층마케팅(이진: 2002, 공역)
- 공익광고의 이해(한국방송광고공사: 2002, 공역)
- 신화를 만드는 브랜드, 브랜드를 만드는 신화(커뮤니케이션북스; 2003, 공역)

Authored / Edited Books
- 한국신문학사(정음사: 1977, 공편)
- 현대광고론(무역경영사: 1985, 공저)
- 매체계획(나남출판: 1986, 공편저)
- 현대사회와 광고(나남출판: 1986, 개정증보판: 1988)
- 광고의 과학(나남출판: 1988, 증보판: 1990)
- 세계의 광고(언론연구원: 1990, 공저)
- 설득커뮤니케이션 개론(나남출판: 1992, 공저)
- 마케팅·광고척도 핸드북(학지사: 2000, 공저)