Tenure Track

Education: 
Ph.D. Seoul National University (Technology Management, Economics, and Policy Program)
M.S. Seoul National University (Technology Management, Economics, and Policy Program)
B.S.E. Duke University (Electrical & Computer Engineering)

Professional Experience:
Full-Time Faculty Member (Tenure-Track), Department of Advertising and Public Relations, Chung-Ang University (2026 -)
Meta Platforms, Marketing Science Partner (2022-2026)

Others:
Research Interests: Policy Communications, Consumer Behavior Analysis, Demand Forecasting

Representative Publications :
Choi, J., Kim, J.J., & Lee, J. (2024). Public willingness to pay for mitigating local conflicts over the construction of renewable energy facilities: A contingent valuation study in South Korea. Energy policy, 185, 113930.
Choi, J., Kee, D., Lee, J., & Kim, J.J. (2023). Understanding heterogeneous consumer preferences for residential zero-energy buildings (ZEBs) in South Korea: A latent class approach. Sustainable Cities and Society, 97, 104747.
Kim, J.J., Lee, J., Shin, J., & He, M. (2022). How are high-tech assistive devices valued in an aging society? Exploring the use and non-use values of equipment that aid limb disability. Technology in Society, 70, 102013.
Kim, J.J., Kim, J., Lee, J., & Shin, J. (2022). Influence of lifestyle pattern on preference for prosthetic hands: Understanding the development pathway for 3D-printed prostheses. Journal of Cleaner Production, 379, 134599.