Tenure Track

Education:
Ph.D. in Advertising, University of Texas at Austin, USA
M.A. in Advertising, University of Texas at Austin, USA
B.A. in Korean Language and Literature &Journalism and Mass Communication, Sogang University, Korea

Professional Experience:
Full-Time Faculty Member (Tenure-Track), Department of Advertising and Public Relations, Chung-Ang University (2021 – Present)
Full-Time Faculty Member, Division of International Studies, Inha University (2019 – 2021)
Full-Time Faculty Member, University of North Carolina at Chapel Hill, USA (2014 – 2018)

Research Interests: Brand communications, New media, Consumer psychology

Representative Publications :
Kim, D., Yun, L.S., & Lee, S. (2025). The skepticism equation in influencer marketing: the interplay of influencer-product fit and content style in shaping ad skepticism and purchase intention. Asian Journal of Communication, 35(4), 286-305.
Kim, D. & Hong, J. (2024) Unveiling the impact of smokers’ self-construals on the effectiveness of smoking cessation campaigns: A comparative analysis of E-cigarette and combustible cigarette. International Journal of Public Health. 69, 1606915.
Kim, D., Lee, S., Sung, Y. H., & Um, N. (2022). Free tumbler in Snapchat vs. coffee tasting ticket in Instagram: the impact of gift type and messages type on B2C gift-giving on different social media platform. European Journal of Marketing, 56(8), 2369-2390.
Hong, J., & Kim, D. (2022) Stage-emotion compatibility and the effectiveness of antismoking campaigns in South Korea: Tailoring guilt and shame appeals to individuals in different stages of change. Asian Journal of Communication. 32(6), 529-548.
Kim, D., Sung Y. H., Lee, S., & Yoo, C. Y. (2021). How do self-brand connections affect ad responses among South Korean consumers? The roles of reference groups and message construals International Journal of Market Research. 63(4), 494-513.
Sung, Y. H., Kim, D., Choi, D., & Lee, S. (2020). Facebook Ads not working in the same way: The impact of cultural orientation on social media usage and ad effectiveness. Telematics and Informatics.
Kim, D., Sung Y. H., & Lee, S. (2020). The effect of self-brand connections on the association between in-groups and psychological distance: A South Korean perspective. International Journal of Market Research.
Lee, S., Yoo, C., Sung Y. H., & Kim, D. (2020). Distance matters: The effects of self-brand connections and construal level on Ad effectiveness. International Journal of Advertising.
Kim, D., & Song, D. (2019). Can brand experience contract consumers’ psychological distance toward the brand? The effect of brand experience on consumers’ construal level. Journal of Brand Management. 26(3), 255-267
Kim, D. (2019) “How do you feel about a disease?”: The effect of psychological distance toward a disease on health communication. International Journal of Advertising, 38(1), 139-153.
Kim, D., Lee, S., & Song, D. (2019). Can Pokemon Go catch brands? The fit effect of game characters and brands on efficacy of brand communications. Journal of Marketing Communications, 25(6), 645-660
Lee, S., Sung Y. H., Choi, D., & Kim, D. (2019) Surviving a Crisis: How Crisis Type and Psychological Distance Can Inform Corporate Crisis Responses. Journal of Business Ethics.
Kim, D., Sung, Y., & Drumwright, M. (2018). ‘Where I come from’ decides ‘how I construe my future’: The fit effect of culture, temporal distance and construal level. International Journal of Advertising, 37(2), 270-288.
Kim, D., Yoo, J. J., & Lee, W. (2018). The influence of self-concept on Ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising. Journal of Marketing Communications, 24(7), 734-745.
Han, J. K., Kim, D., & Sung, Y. H. (2018). Brand personality usage in crisis communication in Facebook. Journal of Promotion Management, 24(6), 798-819
Kim, D., Seely, N. K., & Jung, J. (2017). Do you prefer, Pinterest or Instagram? The role of image-sharing SNSs and self-monitoring in enhancing ad effectiveness. Computers in Human Behavior, 70, 535-543.
Kim, D., Sung, Y. H., Lee, S., Choi, D., & Sung, Y. (2016). Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness. Computers in Human Behavior, 57, 312-320.
Kim, D., & Sung, Y. (2013). Gucci vs. Old Navy: Interplay of brand personality and regulatory focus in advertising persuasion. Psychology & Marketing, 30(12), 1076-1087.

Others : Editorial review board member
- Journal of Global Fashion Marketing.
Journal of Global Sport Management