Tenure Track

Education:
Ph.D. in Mass Communication, University of North Carolina at Chapel Hill, USA
M.A. in Advertising, University of Florida, USA
B.A. in Advertising and Public Relations, Chung-Ang University, Korea

Professional Experience:
Full-Time Faculty Member (Tenure-Track), Department of Advertising and Public Relations, Chung-Ang University (2017 – Present)
Full-Time Faculty Member, DePaul University, USA (2011 – 2017)

Research Interests:
Persuasion effects
Personalized communication
Social media and privacy

Representative Publications :
Jeong, Y., & Kim, Y. (2017). Privacy concerns on social networking sites: An interplay among the type of posting, content, and audience. Computers in Human Behavior, 69, 302-310.
Yoon, H., & Kim, Y. (2016). The effects of norm beliefs and age on responses to comedic violence advertising. Journal of Current Issues and Research in Advertising, 37(2), 131-145.
Kim, Y., & Yoon, H. (2014). What makes people “like” comedic-violence advertisements? A model for predicting attitude and sharing intention. Journal of Advertising Research, 54(2), 217-232.
Yoon, H., & Kim, Y. (2014). The moderating role of masculinity in responses to comedic violence advertising. Journal of Advertising, 43(4), 382-396.
Kim, Y., & Patel, S. (2012). Teaching advertising media planning in a changing media landscape. Journal of Advertising Education, 16(2), 15-26.
Others : Editorial review board member, Journal of Advertising Research