Tenure Track

Education:
Ph.D. in Journalism, University of Missouri, USA
M.A. in Journalism and Mass Communication, Iowa State University, USA
M.A. in Journalism and Mass Communication, Sogang University, Korea
B.S. in Chemical Engineering, Korea Advanced Institute of Science and Technology (KAIST), Korea

Professional Experience:
Full-Time Faculty Member (Tenure-Track), Department of Advertising and Public Relations, Chung-Ang University (2011 – Present)
Visiting Professor, Division of Humanities and Social Sciences, KAIST (2010)

Others: Major Research Areas and Representative Publications

1) Government and Public Sector PR
Lee, H., Kim, H. J., & Hong, H. (2022). Navigating the COVID-19 pandemic in the contingency framework: Antecedents and consequences of public’s stance toward the CDC. Public Relations Review, 48(1), 102149.
Hong, H., & Kim, Y. (2021). What makes people engage in civic activism on social media? Online Information Review, 45(3), 562-576.
Hong, H., Lee, S., & Tian, Q. (2020). The influence of international education experience on host country-related outcomes: An analysis of Chinese students’ relationships with South Korean universities. Sustainability, 12(22), 9703.
Hong, H. (2014), The Internet, transparency, and government-public relationships in Seoul, South Korea. Public Relations Review, 40(3), 500-502.
Hong, H. (2013), Government websites and social media’s influence on government-public relationships. Public Relations Review, 39(4), 346-356.
Lee, S., & Hong, H. (2012). International public relations’ influence on media coverage and public perceptions of foreign countries. Public Relations Review, 38(3), 491-493.
Hong, H., Park, H., Lee, Y., & Park, J. (2012). Public segmentation and government-public relationship building: A cluster analysis of publics in the United States and 19 European Countries. Journal of Public Relations Research, 24(1), 37-68.
2) Health Communication
Kim, H. J., & Hong, H. (2022). Predicting information behaviors in the COVID-19 pandemic: Integrating the role of emotions and subjective norms into the Situational Theory of Problem Solving (STOPS) Framework. Health Communication, 37(13), 1640-1649.
Hong, H., & Chung, Y. (2022). Integrating health consciousness, self-efficacy, and habituation into the attitude-intention-behavior relationship for physical activity in college students. Psychology, Health & Medicine, 27(5), 965-975.
Hong, H., & Kim, H. J. (2020). Antecedents and consequences of information overload in the COVID-19 pandemic. International Journal of Environmental Research and Public Health, 17(24), 9305.
Hong, H., & Oh, H. J. (2020). The effects of patient-centered communication: Exploring the mediating role of trust in healthcare providers. Health Communication, 35(4), 502-511.
Kim, H. J., Lee, H., & Hong, H. (2020). Scale development and validation for psychological reactance to health promotion messages. Sustainability, 12(14), 5816.
Hong, H. (2015). Audience responses to the television news coverage of medical advances: The mediating role of audience emotions and identification. Public Understanding of Science, 24(6), 697-711.
Sung, M., & Hong, H. (2015). The influence of risk perception on South Korean mothers' use of infant formula. Health, Risk & Society, 17(5-6), 368-387.
Hong, H. (2013). The effects of human interest framing in television news coverage of medical advances. Health Communication, 28(5), 452-460.
Hong, H. (2011). An extension of the Extended Parallel Process Model (EPPM) in television health news: The influence of health consciousness on individual message processing and acceptance. Health Communication, 26(4), 343-353.
 

3) Major Domestic Journal Articles
세렌곤츠 홍혜현 (2025). 정부기관 챗봇의 프로필 이미지와 언어 유형이 서비스 평가와 기관 인식에 미치는 영향. <광고학연구>, 36권 6호. 224-259
양판 홍혜현 (2025). 재한외국인의 하이코리아 웹사이트 이용이 한국 정부에 대한 태도에 미치는 영향: 20∼30대 재한중국인을 중심으로, , 29권 3호, 153-184.
김효정 홍혜현 (2021) 코로나19 예방행동과 정보추구 의도 연구: 보호동기이론의 확장과 지지정당의 영향력 검증을 중심으로. <한국광고홍보학보>, 23권 2호, 42-76.
홍혜현 (2019). 정부기관 PR 부서의 위상과 역할에 대한 연구. <홍보학연구>, 23권 1호, 26-61.
임소정 홍혜현 (2018). 기부활동지역과 기부목적에 따른 기부광고 메시지 전략 연구: 해석수준과 심리적 거리감의 적용을 토대로. 광고학연구, <29권 8호>, 135-164.
김지은 홍혜현 (2015). 페이스북 건강 증진 메시지의 설득 및 구전 효과: 이득-손실 메시지 프레임과 위험성 인식의 영향을 중심으로. <홍보학연구>, 19권 1호, 183-214.
홍혜현 (2012). 정부-공중 관계성 향상을 위한 PR도구로서 전자정부의 가능성 탐색 연구. <홍보학연구>, 16권 3호, 169-207.

*For a complete list of other research, please refer to
https://orcid.org/0000-0001-9879-3464.