Tenure Track

Education:
Ph.D. in Communication, Seoul National University, Korea
M.A. in Communication, Annenberg School for Communication, University of Pennsylvania, USA
B.A. in French Language and Literature, College of Humanities, Seoul National University, Korea

Professional Experience
Academic Appointments:
Professor, Department of Advertising and Public Relations, Chung-Ang University (2007 – Present)
Associate Dean, Graduate School of Journalism and Communication, Chung-Ang University (2009 – 2011)
Director, Advertising &PR Research Institute, Chung-Ang University (2012 – 2013)

Professional Experience:
Planning Office Staff, SBS (Seoul Broadcasting System) (1991 – 1994)
Senior Researcher, Marketing Strategy Research Institute, Keumgang Advertising Inc. (2001 – 2002)
Mediator, Press Arbitration Commission (2005 – 2008)
Host, Open Forum, Current Affairs Debate Program, T-broad Broadcasting (2006 – 2007)
Member and Vice Chair, Seoul Metropolitan Government Brand Committee (2017 – 2022)
Reviewer, Print Advertising Review Committee, Korea Advertising Review Board (2019 – 2022)
Expert Member, Public Relations Advisory Committee, Korea National Arboretum (2019 – Present)
Expert Member, Broadcasting Advertising Balanced Development Committee, Korea Communications Commission (2021 – Present)
Advisory Member, Seoul Metropolitan Government Committee for Proper Use of the Korean Language (2021 – Present)
Chair, Advertising and Public Relations Committee, Korea Institute for Public Brand Advancement (2022 – Present)
Additional Public and Professional Service:
Former Advisor to Korea Broadcast Advertising Corporation (KOBACO), Federation of Korean Advertisers, Korea Healthy Family Support Center, Korea Road Traffic Authority, Korea Copyright Commission, Ministry of Employment and Labor, Ministry of Environment, and Ministry of Land, Infrastructure and Transport
Former Judge/Reviewer for the Korea Advertising Awards, Ministry of Culture, Sports and Tourism–sponsored National University Student Advertising Competition, Outstanding Academic Book Selection Committee, and Publication Content Production Support Program of the Korea Creative Content Agency

Academic and Professional Affiliations:
Former Board Member and Editor-in-Chief, Korean Society for Journalism &Communication Studies
Former Board Member, Korean Association for Broadcasting &Telecommunication Studies
Former Board Member, Korean Advertising Society
Former Board Member, Korean Society for Advertising and Public Relations
Former Board Member, Korean Academic Society for Public Relations
16th President, Korean Society for Advertising and Public Relations