Tenure Track

Education:
Ph.D. in Communication, University of Maryland, USA
M.S. in Public Relations, Boston University, USA
B.S. in Anthropology, Seoul National University, Korea

Professional Experience
Academic Appointments:
Professor, Department of Advertising and Public Relations, Chung-Ang University (2005 – Present)
Director, Media Center, Chung-Ang University
Program Chair, PR Communication Major, Graduate School of Advanced Advertising and Public Relations, Chung-Ang University
Former Chair, Department of Advertising and Public Relations, Chung-Ang University
Assistant Professor, Baruch College, City University of New York, USA
 

Professional and Public Service:
Planning Director, Korea Public Relations Association
Public Relations Advisory Committee Member, Ministry of Land, Infrastructure and Transport (Korea)
Public Relations Advisory Committee Member, Ministry of Employment and Labor (Korea)
President, Korean Academic Society for Public Relations
Chair of the Jury, Dream Lions Korea, Cannes Lions
Evaluation Committee Member, Personal Information Protection Commission
Mediator, Press Arbitration Commission
Member, Expert Group and Public Relations Advisory Committee, PyeongChang 2018 Olympic and Paralympic Winter Games Organizing Committee
Evaluation Committee Member, Public Relations Division, Ministry of Culture, Sports and Tourism
 

Cheong, H., & Sung, M. (2025). AI in the public eye: Decoding perception of generative AI through natural language processing. Asian Communication Research.
Jang, A., & Sung, M. (2024). Issues and challenges of qualitative research methods education in communication. Asian Communication Research.
성민정, 배규원 (2022). 기업의 사회적 책임에 관한 조직 구성원의 인식: 2030 조직구성원을 중심으로. 홍보학연구.
Kang, M., & Sung, M. (2019). To leave or not to leave: the effects of perceptions of organizational justice on employee turnover intention via employee-organization relationship and employee job engagement. Journal of Public Relations Research.
성민정 (2019). Quo Vadis, Corporate Communication? 21세기의 기업 커뮤니케이션 현황 탐색과 고찰. 광고학연구.
Kang, M., & Sung, M. (2017). How symmetrical employee communication leads to employee engagement. Journal of Communication Management.
Sung, M., & Lee, W. (2016). What makes an effective CSR program? An analysis of the constructs of a cause-related participant sport sponsorship event. International Journal of Sports Marketing & Sponsorship.
Kim, J., & Sung, M. (2016). The value of public relations: Different impacts of communal and exchange relationships on perceptions and communicative behavior. Journal of Public Relations Research.
Sung, M., & Hong, H. (2015). The influence of risk perception on South Korean mothers’ use of infant formula. Health, Risk & Society.