Tenure Track
Professor Jang-Sun Hwang
- Location
- Room 1135, Building 310
- seralpha@cau.ac.kr
- Tel
- +82-2-820-5509
- Subjects
- Undergraduate: Advertising and Marketing; Brand Communication Campaigns; Advertising and Society
Graduate: Advertising and Marketing; Qualitative Research Methods
Specialized Graduate Programs: Marketing Strategy and Consumer Trends; Brand Communication Campaigns
Education:
Ph.D. and M.A. in Communication, University of Tennessee, USA(Major: Advertising, Minor: Marketing)
B.A. in Advertising and Public Relations, Chung-Ang University, Korea
Professional Experience:
Professor, Department of Advertising and Public Relations, Chung-Ang University (September 2003 – Present)
Dean, Graduate School of Advanced Advertising & Public Relations, Chung-Ang University (February 2026 – Present)
Vice President for Student Affairs, Chung-Ang University (February 2026 – Present)
President, Korean Advertising Society (April 2022 – April 2023)
Advertising Review Committee Member, Korea Pharmaceutical and Bio-Pharma Manufacturers Association (May 2023 – May 2024)
Dean, College of Liberal Arts and Sciences, Chung-Ang University (January 2019 – January 2022)
Academic and Professional Affiliations:
Korean Advertising Society
Korean Society for Advertising and Public Relations
Research Interests:
- Message Strategy and Interactivity
- Macroadvertising Studies (Advertising Law and Regulation)
- Influencer Advertising Effects
Major Published Journals
- Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, Psychology & Marketing 등
- 광고학연구, 광고연구, 광고홍보학보 등