전임교수

학력:

박사: University of North Carolina at Chapel Hill (Mass Communication)
석사: University of Florida (Advertising)
학사: 중앙대학교 (광고홍보학)

주요 경력: 

중앙대학교 광고홍보학과 전임교원 (2017-현재)
DePaul University 전임교원 (2011-2017)
기타 주요 연구 분야
Persuasion effects, personalized communication, social media and privacy

대표 논문:

Jeong, Y., & Kim, Y. (2017). Privacy concerns on social networking sites: An interplay among the type of posting, content, and audience. Computers in Human Behavior, 69, 302-310.
Yoon, H., & Kim, Y. (2016). The effects of norm beliefs and age on responses to comedic violence advertising. Journal of Current Issues and Research in Advertising, 37(2), 131-145.

Kim, Y., & Yoon, H. (2014). What makes people “like” comedic-violence advertisements? A model for predicting attitude and sharing intention. Journal of Advertising Research, 54(2), 217-232.
Yoon, H., & Kim, Y. (2014). The moderating role of masculinity in responses to comedic violence advertising. Journal of Advertising, 43(4), 382-396.
Kim, Y., & Patel, S. (2012). Teaching advertising media planning in a changing media landscape. Journal of Advertising Education, 16(2), 15-26.

기타:

Editorial review board member, Journal of Advertising Research