전임교수

학력:

박사: University of Missouri (Journalism)
석사: Iowa State University (Journalism and Mass Communication)
석사: 서강대학교 (신문방송학)
학사: 한국과학기술원(KAIST) (화학공학)

주요 경력:

- 중앙대학교 광고홍보학과 전임교원 (2011 ~ 현재)
- KAIST 인문사회과학부 초빙교수 (2010)

기타:

주요 연구 분야 및 대표 논문

1) 정부 및 공공 영역 PR

Lee, H., Kim, H. J., & Hong, H. (2022). Navigating the COVID-19 pandemic in the contingency framework: Antecedents and consequences of public’s stance toward the CDC. Public Relations Review, 48 (1), 102149.
Hong, H., & Kim, Y. (2021). What makes people engage in civic activism on social media? Online Information Review, 45 (3), 562-576.
Hong, H., Lee, S., & Tian, Q. (2020). The influence of international education experience on host country-related outcomes: An analysis of Chinese students’ relationships with South Korean universities. Sustainability, 12 (22), 9703.
Hong, H. (2014), The Internet, transparency, and government-public relationships in Seoul, South Korea. Public Relations Review, 40 (3), 500-502.
Hong, H. (2013), Government websites and social media’s influence on government-public relationships. Public Relations Review, 39 (4), 346-356.
Lee, S., & Hong, H. (2012). International public relations’ influence on media coverage and public perceptions of foreign countries. Public Relations Review, 38 (3), 491-493.
Hong, H., Park, H., Lee, Y., & Park, J. (2012). Public segmentation and government-public relationship building: A cluster analysis of publics in the United States and 19 European Countries. Journal of Public Relations Research, 24 (1),
37-68.

2) 헬스커뮤니케이션

Kim, H. J., & Hong, H. (2022). Predicting information behaviors in the COVID-19 pandemic: Integrating the role of emotions and subjective norms into the Situational Theory of Problem Solving (STOPS) Framework. Health Communication, 37 (13), 1640-1649.
Hong, H., & Chung, Y. (2022). Integrating health consciousness, self-efficacy, and habituation into the attitude-intention-behavior relationship for physical activity in college students. Psychology, Health & Medicine, 27 (5), 965-975.
Hong, H., & Kim, H. J. (2020). Antecedents and consequences of information overload in the COVID-19 pandemic. International Journal of Environmental Research and Public Health, 17 (24), 9305.
Hong, H., & Oh, H. J. (2020). The effects of patient-centered communication: Exploring the mediating role of trust in healthcare providers. Health Communication, 35 (4), 502-511.
Kim, H. J., Lee, H., & Hong, H. (2020). Scale development and validation for psychological reactance to health promotion messages. Sustainability, 12 (14), 5816.
Hong, H. (2015). Audience responses to the television news coverage of medical advances: The mediating role of audience emotions and identification. Public Understanding of Science, 24 (6), 697-711.
Sung, M., & Hong, H. (2015). The influence of risk perception on South Korean mothers' use of infant formula. Health, Risk & Society, 17 (5-6), 368-387.
Hong, H. (2013). The effects of human interest framing in television news coverage of medical advances. Health Communication, 28 (5), 452-460.
Hong, H. (2011). An extension of the Extended Parallel Process Model (EPPM) in television health news: The influence of health consciousness on individual message processing and acceptance. Health Communication, 26 (4), 343-353.

3) 주요 국내 학술지 논문

세렌곤츠 홍혜현 (2025). 정부기관 챗봇의 프로필 이미지와 언어 유형이 서비스 평가와 기관 인식에 미치는 영향. <광고학연구>, 36 권 6 호. 224-259
양판 홍혜현 (2025). 재한외국인의 하이코리아 웹사이트 이용이 한국 정부에 대한 태도에 미치는 영향: 20∼30 대 재한중국인을 중심으로, , 29 권 3 호, 153-184.
김효정 홍혜현 (2021) 코로나 19 예방행동과 정보추구 의도 연구: 보호동기이론의 확장과 지지정당의 영향력 검증을 중심으로. <한국광고홍보학보>, 23 권 2 호, 42-76.

홍혜현 (2019). 정부기관 PR 부서의 위상과 역할에 대한 연구. <홍보학연구>, 23 권 1 호, 26-61.
임소정 홍혜현 (2018). 기부활동지역과 기부목적에 따른 기부광고 메시지 전략 연구: 해석수준과 심리적 거리감의 적용을 토대로. 광고학연구, <29 권 8 호>, 135-164.
김지은 홍혜현 (2015). 페이스북 건강 증진 메시지의 설득 및 구전 효과: 이득-손실 메시지 프레임과 위험성 인식의 영향을 중심으로. <홍보학연구>, 19 권 1 호, 183-214.
홍혜현 (2012). 정부-공중 관계성 향상을 위한 PR 도구로서 전자정부의 가능성 탐색 연구. <홍보학연구>, 16 권 3 호, 169-207.
*기타 연구 목록은 https://orcid.org/0000-0001-9879-3464 를 참고 바랍니다.