전임교수

경영경제대학 광고홍보학부 광고홍보학부장
경영경제대학 광고홍보학부 광고홍보전공 주임교수

학력:

박사 : University of Texas at Austin (Advertising)
석사 : University of Texas at Austin (Advertising)
학사 : 서강대학교 ( 국어국문학 & 신문방송학 )

주요 경력:

중앙대학교 광고홍보학과 전임교원 (2021 - 현재)
인하대학교 국제학부 전임교원 (2019 -2021)
University of North Carolina at Chapel HIll 전임교원 (2014-2018)

주요 연구 분야:

Brand communications, New media, Consumer Psychology.

대표논문:

Kim, D., Yun, L.S., & Lee, S. (2025). The skepticism equation in influencer marketing: the interplay of influencer-product fit and content style in shaping ad skepticism and purchase intention. Asian Journal of Communication, 35(4), 286-305.

Kim, D. & Hong, J. (2024) Unveiling the impact of smokers’ self-construals on the effectiveness of smoking cessation campaigns: A comparative analysis of E-cigarette and combustible cigarette. International Journal of Public Health. 69, 1606915. 

Kim, D., Lee, S., Sung, Y. H., & Um, N. (2022). Free tumbler in Snapchat vs. coffee tasting ticket in Instagram: the impact of gift type and messages type on B2C gift-giving on different social media platform. European Journal of Marketing, 56(8), 2369-2390. 

Hong, J., & Kim, D. (2022) Stage-emotion compatibility and the effectiveness of antismoking campaigns in South Korea: Tailoring guilt and shame appeals to individuals in different stages of change. Asian Journal of Communication. 32(6), 529-548.

 Kim, D., Sung Y. H., Lee, S., & Yoo, C. Y. (2021). How do self-brand connections affect ad responses among South Korean consumers? The roles of reference groups and message construals International Journal of Market Research. 63(4), 494-513. 

Sung, Y. H., Kim, D., Choi, D., & Lee, S. (2020). Facebook Ads not working in the same way: The impact of cultural orientation on social media usage and ad effectiveness. Telematics and Informatics. 

Kim, D., Sung Y. H., & Lee, S. (2020). The effect of self-brand connections on the association between in-groups and psychological distance: A South Korean perspective. International Journal of Market Research. 

Lee, S., Yoo, C., Sung Y. H., & Kim, D. (2020). Distance matters: The effects of self-brand connections and construal level on Ad effectiveness. International Journal of Advertising. 

Kim, D., & Song, D. (2019). Can brand experience contract consumers’ psychological distance toward the brand? The effect of brand experience on consumers’ construal level. Journal of Brand Management. 26(3), 255-267 

Kim, D. (2019) “How do you feel about a disease?”: The effect of psychological distance toward a disease on health communication. International Journal of Advertising, 38(1), 139-153.

 Kim, D., Lee, S., & Song, D. (2019). Can Pokemon Go catch brands? The fit effect of game characters and brands on efficacy of brand communications. Journal of Marketing Communications, 25(6), 645-660 

Lee, S., Sung Y. H., Choi, D., & Kim, D. (2019) Surviving a Crisis: How Crisis Type and Psychological Distance Can Inform Corporate Crisis Responses. Journal of Business Ethics. 

Kim, D., Sung, Y., & Drumwright, M. (2018). ‘Where I come from’ decides ‘how I construe my future’: The fit effect of culture, temporal distance and construal level. International Journal of Advertising, 37(2), 270-288. 

Kim, D., Yoo, J. J., & Lee, W. (2018). The influence of self-concept on Ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising. Journal of Marketing Communications, 24(7), 734-745. 

Han, J. K., Kim, D., & Sung, Y. H. (2018). Brand personality usage in crisis communication in Facebook. Journal of Promotion Management, 24(6), 798-819 

Kim, D., Seely, N. K., & Jung, J. (2017). Do you prefer, Pinterest or Instagram? The role of image-sharing SNSs and self-monitoring in enhancing ad effectiveness. Computers in Human Behavior, 70, 535-543. 

Kim, D., Sung, Y. H., Lee, S., Choi, D., & Sung, Y. (2016). Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness. Computers in Human Behavior, 57, 312-320. 

Kim, D., & Sung, Y. (2013). Gucci vs. Old Navy: Interplay of brand personality and regulatory focus in advertising persuasion. Psychology & Marketing, 30(12), 1076-1087.

기타:

Editorial review board member
- Journal of Global Fashion Marketing.
Journal of Global Sport Management